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Insights Hub: Navigating the Future of Insights and Intelligence. Explore the Latest Trends, Research, and Innovations.

What is a digital twin anyway???

The term has been thrown around a lot lately, but many definitions fall short. At Panoplai, we’re setting the record straight. A true digital twin isn’t a chatbot or a generic LLM persona. It’s a dynamic, AI-powered simulation of a real audience segment—built from high-quality, first-party data and capable of delivering both deterministic facts and inferential insight. We also unpack the difference between digital twins and synthetic data (they’re not the same), share why grounding in real human behavior still matters, and reveal how we’ve helped brands like HubSpot, Diageo, and Alphabet move faster and smarter using our panoramic approach. Expect transparency, not buzzwords. This post kicks off a new series where we’ll share what works, what doesn’t, and how to responsibly unlock value from AI-powered simulations.

“We don’t need an enterprise AI research platform, we can just use ChatGPT!”

While ChatGPT is a versatile AI tool, it wasn’t built for deep, predictive audience insights. Panoplai is purpose-built for research teams, offering accurate synthetic data, audience simulation, and enterprise-grade security. Discover why Panoplai is the better choice for data-driven decision-making.

How to Converse With Your Data: Using AI to Ask the Right Questions and Uncover Real Insights

AI conversations with your data aren’t the future — they’re the new standard. But too often, users ask the wrong questions, trust surface-level answers, and miss what really matters. At Panoplai, we’ve built an AI that does more than answer — it helps you uncover. Whether you’re segmenting audiences, testing creative, or tracking sentiment shifts, how you ask determines what you learn. From starting with intent to unlocking micro-insights through Segment Chat or exploring emotional drivers with a digital twin — here’s how to turn your AI interactions into strategic advantage.

The Three Pillars of Enterprise-Grade Synthetic Data—and Why Not All Synthetic Samples Stand Strong

Not all synthetic data is built to last. At Panoplai, we create enriched datasets—AI-generated insights grounded in reality through three essential pillars: high-quality first-party data, optimized LLM integrations, and empirical validation. This ensures our synthetic audiences behave like real people, powering digital twins and decision-making with structure, accuracy, and trust.

February 27, 2025

Imagine a world where ALL of your audience discovery data comes to life in one place

Marketers have more data than ever—but instead of clarity, they’re drowning in fragmented insights. CRM systems, social metrics, NPS scores—each platform speaks its own language, making it impossible to see the full picture. The real problem? Too much data, too little connection. At Panoplai, we’re changing that. Imagine all your audience insights—past, present, and future—living in one seamless, intelligent ecosystem. No silos. No confusion. Just pure, connected intelligence at your fingertips.

February 20, 2025

Viral Without the Cringe: What 500+ Social Media Users Want from Brands Online

Panoplai's AI-driven political research reveals key differences between Indian and U.S. voters. While Indian voters prioritize governance and policy execution, U.S. voters emphasize integrity and ideological loyalty. Using AI-driven multi-study analysis, Panoplai uncovers insights into leadership expectations, party loyalty, and voter trust, offering a transformative approach to political polling.

February 4, 2025

Revolutionizing Political Research with Panoplai’s Multi-Study AI Segment Chat

Panoplai's AI-driven political research reveals key differences between Indian and U.S. voters. While Indian voters prioritize governance and policy execution, U.S. voters emphasize integrity and ideological loyalty. Using AI-driven multi-study analysis, Panoplai uncovers insights into leadership expectations, party loyalty, and voter trust, offering a transformative approach to political polling.

December 10, 2024

TikTok Shop Insights: Redefining Digital Shopping and Brand Engagement

From discovery to purchase, TikTok is undoubtedly changing holiday shopping. Panoplai explored how consumer behaviors are shifting–both when it comes to TikTok as a whole and TikTok Shop, what drives user behavior changes, and what retailer strategies work best. Dive in to decide if taking the TikTok Shop plunge is right for your business!

October 24, 2024

Why AI-Driven Meditation is the Future—For Some Audiences

Integrating AI into something as deeply personal as meditation highlights the transformative potential of AI, signaling its profound impact across industries in the years to come. The key challenges for brands will be finding the right balance between technology and tradition. Some consumers may embrace AI for its accessibility and customization, while others will resist the erosion of human connection.

October 9, 2024

Remote No More: A Bold New Era or a Step Backwards?

As industry giants enforce full-time office mandates and the rest of the corporate world feels pressure to follow, a staggering 28% of employees are ready to quit rather than give up the flexibility. This shift highlights not only the changing dynamics of work but also the need for companies to stay ahead of trends affecting employee engagement and digital transformation.

September 12, 2024

Election 2024: Higher income Americans tend to trust the political system more but might be more polarized and divided than lower income voters

America just had a big night of presidential debate, but do the issues discussed reflect what voters really think? Our recent survey, conducted before the debate, uncovers surprising trends that are already shaping the upcoming election.

September 5, 2024

Back to School Self-Care for Parents: The Hidden Marketing Goldmine?

As the back-to-school season heats up, most brands focus on kids with new supplies, clothes, and schedules. However, parents are the ones behind the scenes juggling it all. Could there be a hidden opportunity for brands to cater to stressed-out parents during this hectic time?

August 29, 2024

What Olympic Viewers Want Brands to Know

For a decade, marketers have heard that brand campaigns are obsolete, performance marketing is key, and personalization is all that matters. So, should brands abandon the Olympics? It's expensive, crowded, and hard to measure ROI, with declining global viewership.

August 20, 2024

How Panoplai Helped Hubspot Create a More Nuanced Buyer Persona

The partnership between Panoplai and HubSpot exemplifies the transformative potential of generative AI in reshaping how B2B companies understand and engage with their customers. By moving beyond traditional, static buyer personas, we are moving toward the co-creation (in collaboration with Hubspot) of dynamic, nuanced, and human-centered profile that reflects the complex realities of today’s business environment.

Decoding GenZ Voting Patterns: What’s Influencing their Vote?

Personality and online presence play into shaping Gen Z's political preferences, revealing a strong inclination towards candidates' personal traits over their policy positions. The significant influence of social media platforms like TikTok and Instagram underscores a shift towards personality-driven content, emphasizing the need for authentic, relatable narratives in political campaigning among young voters.

The Self-Driving Cars Are Coming! But what do the drivers (and the pedestrians) think?

Despite the proliferation of self-driving cars throughout cities like San Francisco, there’s still a huge amount of skepticism about their safety. One exception: younger, more educated consumers like 18-24 year olds and those with Master’s degrees.

Growing Up Misogynistic: How Social Media Algorithms Are Changing Young Men

While young men recognize the harm social media can cause, many still view their interactions as neutral, detached from their personal perspectives and mental states. Turns out more than half of young men (13-25) are exposed to the effects of misogynistic content on social media, whether directly or indirectly through their social circles.

Is AI Reshaping Post-Grad Job Market Dynamics?

With half of job-seeking grads using AI on a regular basis and 1 in 5 using it for job interview prep, the conversation heats up about whether this trend is good for applicants and orgs or an ethical disaster waiting to happen.‍ As a rising college senior and a new Panoplai intern, I’m witnessing firsthand how AI is impacting my generation as we approach graduation.

Health or Hype? Decoding Ozempic’s Popularity Surge

Panoplai's survey findings reveal that despite Ozempic's soaring popularity online, its actual usage percentage remains low at 9%. Concerns voiced by respondents include worries about long-term health effects and drug dependency. The discrepancy between online hype and real-world usage raises questions about the drivers of Ozempic's popularity, prompting discussions about the role of marketing strategies and the need for informed decision-making.

The Panoplai Blueprint for the Future of AI-Powered Market Research

At Panoplai, we like to think of ourselves as true pioneers reinventing what’s possible for marketers, researchers, and creators. We use our industry-leading approach to AI to bring about useful methodological, technological, and platform-based change. Recently, Neil Dixit had the pleasure of diving deeply into these topics during a webinar he delivered for Greenbook, about how these innovations are setting new standards for market intelligence.

2024 Crystal Ball: Unraveling the Future of B2B Marketing

We all know there are tons of white papers and articles out there claiming to unravel the secrets of B2B marketing in 2024. Very few of them are based on creative research with real marketers, sellers, and buyers. So, while we can’t offer you a crystal ball, we've launched a study to uncover the latest trends and then sifted through the noise to bring you some useful insights.

February 26, 2024

Mixed Reality Future: What’s With All The Apple Glasses in The Subway? (And is it time for marketers, creators, and researchers to start paying attention?)

Apple Mixed Reality Glasses seem to be appearing everywhere… In the subway, on the street, at your local shop. What’s happening?.. Is the public really stepping into some kind of mixed reality steampunk future you’re not aware of?

December 9, 2023

How to Use Generative AI to Avoid the Market Research “Rot Economy”

Ed Zitron, CEO of EZPR, criticizes the tech industry's tendency to prioritize feature additions over usability, leading to bloated products where AI is used as a makeshift solution. He highlights this issue in B2B SaaS software and market research, advocating for a focus on user needs and behaviors to avoid this "Rot Economy."

November 15, 2023

Why the Left Brain / Right Brain Myth Is a Problem for Marketers

In the realm of marketing, the persistent myth of left-brain vs. right-brain thinking has influenced strategies despite being debunked by peer-reviewed studies. This oversimplified view has potential consequences for decision-making processes. We urge marketers to adopt a more nuanced understanding of brain function to create evidence-based and innovative strategies that resonate with diverse audiences, considering the interplay between emotional, subconscious, and rational factors.

October 24, 2023

Marketers Are Worried About Social Media Fatigue and Here’s What They’re Doing About It

More than 50% of social media marketers have noticed significant shifts in audience expectations, behavior, and demographics over the last year. Have you? We launched a study to 250 marketing decision makers in the US to ask them about the “social media fatigue” of their audiences and how they’re adapting. Panoplai is all about the context driving the headline numbers and enables a deeper dive into language, awareness, and emotions, enabling true discovery. Take a look at the whole story to see what counts as fresh and engaging content these days. It’s definitely a moving target!

September 28, 2023

Finding New Insights Through Key Messaging

Imagine crafting tailored messaging based on real survey responses, 10x faster and more cost-effectively. With Panoplai's AI Key Messaging, you can turn thousands of open-ended survey comments into actionable insights, infographics, and engaging content that cuts through the noise.

September 12, 2023

The Language of Gamers

Video games these days are spectacular; but toxicity in gaming communities is a real problem. So how exactly do people experience that toxicity? How widespread is it and what should we do about it?

Plankton vs. Rihanna: AI Voice Replication Sparks a Musical Showdown!

Step right up, music lovers! Prepare to be amazed by the epic musical showdown that's got the internet buzzing! In one corner, we have the infamous Plankton from SpongeBob SquarePants, belting out Rihanna's hit song "Diamonds" like you've never heard before. In the other corner, we have the queen herself, Rihanna, with her angelic voice and powerful rendition of the same song. The debate is on fire, and Panoplai couldn't resist jumping into the ring to get to the bottom of this musical sensation!

Connecting with Impact: The World of Relatable Influencers

Discover the key to influencer success with Panoplai! Uncover the power of relatability as you connect with your audience on a deeper level, using real data and Generative AI to craft engaging content tailored to their interests and emotions. Say goodbye to guesswork and hello to a thriving influencer journey! Explore Panoplai now.

WELCOME TO THE GENERATIVE AI MATRIX

The story of how Panoplai was tricked by Generative AI in response to a survey about Generative AI–while working for one of the world’s leading Generative AI companies. Read more to find what happened and learn some concrete tips to defend your own research against similar threats . . .

Stop Zombie Surveys!!!!

For over a decade, market researchers have recognized that long surveys just don’t make sense. At industry conferences we hear again and again that audiences are simply too busy to invest their time in a 50-question survey. So why do zombie surveys continue to wander the earth?

There Are Really Just Two Types of Market Research

Traditionally, market research was primarily a support function. Even today, a lot of quantitative market research is designed to either validate or invalidate existing hypotheses. It focuses on the ‘what’ and the ‘how’ far more than on the ‘why’.

January 23, 2023

What business travel trends should marketers expect in 2023?

Business travel was one of many industries that came to a halt due to the pandemic. Almost three years later, it’s still unclear which Covid-related changes — from remote work to changing traveling habits — will be permanent. We spoke to over 100 business travelers around the world using Panoplai's easy and intuitive human response platform to understand what they think and feel about the future of business travel in 2023.‍

January 16, 2023

For Marketers, is ChatGPT Friend or Foe?

Welcome to the Future of Marketing Technology series, derived from the words, sentiments, and emotions of global marketers. This is the second post in the series and is about a pretty hot new topic: ChatGPT. For this article, we spoke to marketers across the US and asked them about if and how they are using it already in their everyday work. The results are interesting!

December 18, 2022

Disappearing Cookies

Welcome to the Future of Marketing Technology series – derived from words, sentiments, and emotions of marketers. The number of articles, blogs, videos, and polls investigating marketing tech is staggering, and the market size is estimated at over $300b. We wanted to listen to the language, sentiment, and emotions of marketers as they grappled their hopes and fears about martech. So we’re launching a short series of studies before and after New Year’s 2022-2023.

December 2, 2022

Qatar’s Big Bet on the World Cup: Is it paying off?

As billions of people across borders, cultures, and time zones watch the World Cup, they thrill to heroic individual performances and shocking upsets. ‍

November 23, 2022

Wild Turkeys Threaten to Overrun New England

Happy Thanksgiving! There are about 175,000 wild turkeys across New England. To mark the occasion of American Thanksgiving, the Panoplai Group asked a representative sample of 130 New Englanders about their wild turkey experiences...

November 17, 2022

It’s not Trump’s Republican Party any longer? Don’t be so sure!

Soon after the recent midterm elections, conventional wisdom from journalists and pundits began to coalesce: extreme MAGA candidates underperformed and the expected ‘red wave’ never made it to shore.

September 13, 2022

Elizabeth II’s Conflicted Legacy: Perspective of Americans and the British

How do Americans and British people feel about Queen Elizabeth's unfortunate passing? How do they feel about her legacy? And how do people ultimately feel about the concept of a Monarchy?

September 3, 2022

Joe Biden's Speech

At 8pm on September 1st, speaking from the Independence National Historical Park in Philadelphia, US President Joe Biden went on the offensive. If Biden now has the political breathing room to more openly attack extreme Republicans and Trump and further mobilize the Democratic base without alienating moderate Republicans and Independents, that’s a huge political advantage for him.

MonkeyPox Isn’t Yet A Pandemic But It’s Already Impacting the Sex Lives of Single Americans

MonkeyPox cases are mounting across the globe, with a cumulative total of 257 laboratory-confirmed cases, and around 120 suspected cases, reported to the World Health Organization (as of May 26, 2022). Panoplai sought to understand how concerned single and sexually active Americans are and will they put a pause on their sex lives due to fear of transmitting MonkeyPox?

Will the Uvalde School Shooting Spur A Shift In Public Support Toward Gun Control Legislation? The Surprising Answer Might Be, ‘Yes’

We thought we’d take a look behind the headlines to see what a cross-section of Americans were thinking—and feeling—in the wake of the tragedy. We wanted to hear from real people in their own words.

Polarizing Divisiveness, Even Among America’s Younger Generation

Overall, Panoplai showed polarizing sentiment around Elon Musk. While in media, it can sometimes feel that GenZ rallies around Elon Musk and his online antics, using Panoplai's tool becomes clear that Genz is divided – much like the rest of the United States – around Elon Musk and perhaps other hot topic issues.

Crypto and the Excitement and Understanding Gap

If you listen to the breathless hype from the crypto community, blockchain is already catalyzing rapid technological innovation and unprecedented social evolution. In this account, cryptocurrency investing is just the leading edge of a far broader transformation between Web2 and Web3. 9 out of 10 Americans have “heard at least a little” about cryptocurrency. Yet according to the same survey, only around 16% of Americans have ever invested in, traded, or used a cryptocurrency themselves.

Thanksgiving 2021

Panoplai asked: what are your thanksgiving 2021 plans? Checkout our audience insights from what people across the US had to say.

How Panoplai Uses Natural Language Processing

Panoplai uses natural language processing to help you tap into what your audience thinks. Read to learn more about our tool’s NLP capabilities.

How Texans Actually Feel About Abortions

Texas’ new abortion law, Senate Bill 8, amounts to a nearly complete ban on abortion in the state. It prohibits most abortions after six weeks of pregnancy, making no exceptions for pregnancies resulting from incest or rape.

Guest Blogger OnDemand Operations: Remote Working and Top Tech Must-Haves

Do you and your team have everything you need to get your job done? What we found out from our research with Panoplai is that a lot of remote employees do not have the tech necessary to be productive and successful working remotely.

Who are the Unvaccinated?

We asked unvaccinated people why they haven't been vaccinated. Here's what they said.

PR and Communications

How Panoplai is a Great fit for Communications, PR and Publishing

Fun Facts from Panoplai

People are Generally Excited, but a bit skeptical about the Future of Space Travel

September 3, 2019

What Panoplai Is and What It Isn't

Service and providing the potential clients and customers with testimonials is one of the best ways to market.

September 3, 2019

What is Panoplai?

A Quick Panoplai into What Matters. Here and Right Now