New York City, New York — Panoplai, Panoplai, the AI-powered customer insights platform, has been named winner of the Industry Impact Award at Greenbook's Insight Innovation Competition (IIC), held at IIEX North America in Washington, D.C. The IIC is the most recognized startup pitch competition in the global market research industry, and has served as a launch platform for some of the insights industry's most consequential companies. Five finalists are selected from a global applicant pool to present live on stage before expert judges and industry peers.

The Industry Impact Award recognizes real-world impact — the company that demonstrates innovation in insights driving meaningful, measurable change. It is selected directly by the Greenbook leadership team and is given to the finalist whose vision most clearly defines where the industry is headed. As Greenbook stated upon presenting the award: "This award is all about real-world impact, and Panoplai delivered. A powerful example of how innovation in insights can drive meaningful change."

Building the Decision Platform the Industry Has Been Waiting for

Panoplai's winning pitch argued that insights teams have been forced to choose between methodological rigor and AI-driven speed — and that neither alone is sufficient. The platform integrates survey collection, data ingestion, digital twin creation, and synthetic enrichment into a single continuously learning system, achieving 91–97% consistency between digital twin outputs and real human respondents across enterprise deployments with clients including Diageo, Amazon, Mars, and HubSpot.

"The companies that will win the next decade are the ones that can turn their existing data into a living, breathing discovery engine," said Adam Bai, Chief Strategy Officer and Chief Client Officer. "This recognition affirms that the industry is ready to move beyond the false choice between rigor and speed."

"Adoption is accelerating, but standards have not kept pace," said Neil Dixit, Founder and CEO. "Winning at IIEX is a signal that the industry is ready to move from experimentation to accountability — and we intend to lead that shift."

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The award validates exactly the kind of intelligence infrastructure we've been building toward.

The ideas that won at IIEX aren't hypothetical. They're live in the platform today: financial services firms running digital twins in parallel with human research, media companies turning years of survey data into always-on intelligence layers, snack brands reaching hard-to-access consumers at 91% accuracy without a single new study.

If you're an insights leader ready to move from reactive research to intelligence that runs ahead of decisions, The Intelligence Function Playbook is coming May 2026 — and early access is open now. Sign up to be the first.

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About Panoplai

Founded in 2021 under the name Glimpse, Panoplai is an AI-powered customer insights platform that helps organizations move from data to decisions with greater speed and confidence. The platform integrates survey collection, data ingestion, digital twin creation, synthetic enrichment, and interactive analysis across industries including CPG, finance, technology, and entertainment. Learn more at panoplai.com.

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