Research

Panoplai Wins Industry Impact Award at Greenbook's 2026 Insight Innovation Competition

Panoplai, the AI-powered customer insights platform, has been named winner of the Industry Impact Award at Greenbook's Insight Innovation Competition (IIC), held at IIEX North America in Washington, D.C. The IIC is the most recognized startup pitch competition in the global market research industry, and has served as a launch platform for some of the insights industry's most consequential companies. Five finalists are selected from a global applicant pool to present live on stage before expert judges and industry peers.

April 30, 2026

Research

How to Prepare Research Data for AI (And Stop Getting Generic Outputs)

How to prepare quantitative survey data for AI analysis — and why everything researchers are trained to do for human analysis actively works against it. Six preparation steps that separate generic AI outputs from genuinely useful ones. By Kelsey Whitehead, VP of Insights & Innovation at Panoplai.

April 6, 2026

Research

Are Digital Twins the Right Tool Here? A 5-Step Decision Framework

Digital Twins are moving from exploration into real decisions — but knowing when to use them vs. hybrid vs. human research isn't always obvious. This framework walks through five questions that help teams make a defensible, repeatable call every time.

March 19, 2026

Research

A Buyer's Guide to AI Insights: 12 questions every team should ask before acting on AI customer insights

A practical buyer’s guide to AI customer insights: 12 validation questions that help teams evaluate digital twins, synthetic data, and AI-generated insight before acting on outputs—grounded in rising data quality concerns and increasing resource pressure.

November 14, 2025

Research

The AI Parenting Paradox: Why Parents With More Time Trust AI More

A new study from Northwestern University, SKEMA Business School, the University of Sydney, and Panoplai uncovers an unexpected trend in AI adoption among working parents. Instead of the busiest families embracing AI first, parents with more available time are four times more likely to trust and use AI tools. The research reveals the “AI Parenting Paradox,” showing that adoption depends not on technical ability or access, but on trust, cognitive bandwidth, and emotional comfort.

November 14, 2025

Research

TikTok Shop Insights: Redefining Digital Shopping and Brand Engagement

From discovery to purchase, TikTok is undoubtedly changing holiday shopping. Panoplai explored how consumer behaviors are shifting–both when it comes to TikTok as a whole and TikTok Shop, what drives user behavior changes, and what retailer strategies work best. Dive in to decide if taking the TikTok Shop plunge is right for your business!

December 10, 2024

Research

Growing Up Misogynistic: How Social Media Algorithms Are Changing Young Men

While young men recognize the harm social media can cause, many still view their interactions as neutral, detached from their personal perspectives and mental states. Turns out more than half of young men (13-25) are exposed to the effects of misogynistic content on social media, whether directly or indirectly through their social circles.

June 28, 2024

Research

Is AI Reshaping Post-Grad Job Market Dynamics?

With half of job-seeking grads using AI on a regular basis and 1 in 5 using it for job interview prep, the conversation heats up about whether this trend is good for applicants and orgs or an ethical disaster waiting to happen.‍ As a rising college senior and a new Panoplai intern, I’m witnessing firsthand how AI is impacting my generation as we approach graduation.

June 25, 2024

Research

Health or Hype? Decoding Ozempic’s Popularity Surge

Panoplai's survey findings reveal that despite Ozempic's soaring popularity online, its actual usage percentage remains low at 9%. Concerns voiced by respondents include worries about long-term health effects and drug dependency. The discrepancy between online hype and real-world usage raises questions about the drivers of Ozempic's popularity, prompting discussions about the role of marketing strategies and the need for informed decision-making.

May 7, 2024

Research

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