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Panoplai's Chief Strategy & Client Officer, Adam Bai, joined Karen Lynch on Episode 173 of the Greenbook Podcast — "Shaping the Future of Insights." It's a wide-ranging conversation about where the insights industry is headed, why Panoplai built what it built, and what it actually means to be "too early" in this space. Here are the highlights.
Despite the proliferation of self-driving cars throughout cities like San Francisco, there’s still a huge amount of skepticism about their safety. One exception: younger, more educated consumers like 18-24 year olds and those with Master’s degrees.
At Panoplai, we like to think of ourselves as true pioneers reinventing what’s possible for marketers, researchers, and creators. We use our industry-leading approach to AI to bring about useful methodological, technological, and platform-based change. Recently, Neil Dixit had the pleasure of diving deeply into these topics during a webinar he delivered for Greenbook, about how these innovations are setting new standards for market intelligence.
We all know there are tons of white papers and articles out there claiming to unravel the secrets of B2B marketing in 2024. Very few of them are based on creative research with real marketers, sellers, and buyers. So, while we can’t offer you a crystal ball, we've launched a study to uncover the latest trends and then sifted through the noise to bring you some useful insights.
Apple Mixed Reality Glasses seem to be appearing everywhere… In the subway, on the street, at your local shop. What’s happening?.. Is the public really stepping into some kind of mixed reality steampunk future you’re not aware of?
Ed Zitron, CEO of EZPR, criticizes the tech industry's tendency to prioritize feature additions over usability, leading to bloated products where AI is used as a makeshift solution. He highlights this issue in B2B SaaS software and market research, advocating for a focus on user needs and behaviors to avoid this "Rot Economy."
Welcome to the Future of Marketing Technology series, derived from the words, sentiments, and emotions of global marketers. This is the second post in the series and is about a pretty hot new topic: ChatGPT. For this article, we spoke to marketers across the US and asked them about if and how they are using it already in their everyday work. The results are interesting!
If you listen to the breathless hype from the crypto community, blockchain is already catalyzing rapid technological innovation and unprecedented social evolution. In this account, cryptocurrency investing is just the leading edge of a far broader transformation between Web2 and Web3. 9 out of 10 Americans have “heard at least a little” about cryptocurrency. Yet according to the same survey, only around 16% of Americans have ever invested in, traded, or used a cryptocurrency themselves.
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