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Panoplai’s mission to power the Human Data Engine is built on trust, transparency, and responsible data innovation. Achieving SOC 2 compliance reinforces our commitment to protecting customer information and maintaining the highest standards of security and integrity. It’s another step in ensuring that as data and AI evolve, so does our dedication to earning and keeping trust.
The term has been thrown around a lot lately, but many definitions fall short. At Panoplai, we’re setting the record straight. A true digital twin isn’t a chatbot or a generic LLM persona. It’s a dynamic, AI-powered simulation of a real audience segment—built from high-quality, first-party data and capable of delivering both deterministic facts and inferential insight. We also unpack the difference between digital twins and synthetic data (they’re not the same), share why grounding in real human behavior still matters, and reveal how we’ve helped brands like HubSpot, Diageo, and Alphabet move faster and smarter using our panoramic approach. Expect transparency, not buzzwords. This post kicks off a new series where we’ll share what works, what doesn’t, and how to responsibly unlock value from AI-powered simulations.
While ChatGPT is a versatile AI tool, it wasn’t built for deep, predictive audience insights. Panoplai is purpose-built for research teams, offering accurate synthetic data, audience simulation, and enterprise-grade security. Discover why Panoplai is the better choice for data-driven decision-making.
AI conversations with your data aren’t the future — they’re the new standard. But too often, users ask the wrong questions, trust surface-level answers, and miss what really matters. At Panoplai, we’ve built an AI that does more than answer — it helps you uncover. Whether you’re segmenting audiences, testing creative, or tracking sentiment shifts, how you ask determines what you learn. From starting with intent to unlocking micro-insights through Segment Chat or exploring emotional drivers with a digital twin — here’s how to turn your AI interactions into strategic advantage.
Not all synthetic data is built to last. At Panoplai, we create enriched datasets—AI-generated insights grounded in reality through three essential pillars: high-quality first-party data, optimized LLM integrations, and empirical validation. This ensures our synthetic audiences behave like real people, powering digital twins and decision-making with structure, accuracy, and trust.
Marketers have more data than ever—but instead of clarity, they’re drowning in fragmented insights. CRM systems, social metrics, NPS scores—each platform speaks its own language, making it impossible to see the full picture. The real problem? Too much data, too little connection. At Panoplai, we’re changing that. Imagine all your audience insights—past, present, and future—living in one seamless, intelligent ecosystem. No silos. No confusion. Just pure, connected intelligence at your fingertips.
Panoplai's AI-driven political research reveals key differences between Indian and U.S. voters. While Indian voters prioritize governance and policy execution, U.S. voters emphasize integrity and ideological loyalty. Using AI-driven multi-study analysis, Panoplai uncovers insights into leadership expectations, party loyalty, and voter trust, offering a transformative approach to political polling.
Panoplai's AI-driven political research reveals key differences between Indian and U.S. voters. While Indian voters prioritize governance and policy execution, U.S. voters emphasize integrity and ideological loyalty. Using AI-driven multi-study analysis, Panoplai uncovers insights into leadership expectations, party loyalty, and voter trust, offering a transformative approach to political polling.
Integrating AI into something as deeply personal as meditation highlights the transformative potential of AI, signaling its profound impact across industries in the years to come. The key challenges for brands will be finding the right balance between technology and tradition. Some consumers may embrace AI for its accessibility and customization, while others will resist the erosion of human connection.
As industry giants enforce full-time office mandates and the rest of the corporate world feels pressure to follow, a staggering 28% of employees are ready to quit rather than give up the flexibility. This shift highlights not only the changing dynamics of work but also the need for companies to stay ahead of trends affecting employee engagement and digital transformation.
America just had a big night of presidential debate, but do the issues discussed reflect what voters really think? Our recent survey, conducted before the debate, uncovers surprising trends that are already shaping the upcoming election.
As the back-to-school season heats up, most brands focus on kids with new supplies, clothes, and schedules. However, parents are the ones behind the scenes juggling it all. Could there be a hidden opportunity for brands to cater to stressed-out parents during this hectic time?
For a decade, marketers have heard that brand campaigns are obsolete, performance marketing is key, and personalization is all that matters. So, should brands abandon the Olympics? It's expensive, crowded, and hard to measure ROI, with declining global viewership.
Step right up, music lovers! Prepare to be amazed by the epic musical showdown that's got the internet buzzing! In one corner, we have the infamous Plankton from SpongeBob SquarePants, belting out Rihanna's hit song "Diamonds" like you've never heard before. In the other corner, we have the queen herself, Rihanna, with her angelic voice and powerful rendition of the same song. The debate is on fire, and Panoplai couldn't resist jumping into the ring to get to the bottom of this musical sensation!
Happy Thanksgiving! There are about 175,000 wild turkeys across New England. To mark the occasion of American Thanksgiving, the Panoplai Group asked a representative sample of 130 New Englanders about their wild turkey experiences...
At 8pm on September 1st, speaking from the Independence National Historical Park in Philadelphia, US President Joe Biden went on the offensive. If Biden now has the political breathing room to more openly attack extreme Republicans and Trump and further mobilize the Democratic base without alienating moderate Republicans and Independents, that’s a huge political advantage for him.
Overall, Panoplai showed polarizing sentiment around Elon Musk. While in media, it can sometimes feel that GenZ rallies around Elon Musk and his online antics, using Panoplai's tool becomes clear that Genz is divided – much like the rest of the United States – around Elon Musk and perhaps other hot topic issues.
