What is Glimpse?

Glimpse is a self-service platform to REACH any audience, ASK any question, and UNDERSTAND what drives human decisions. We integrate powerful quick-polling capabilities to help you generate more actionable insights and make better decisions quickly. 

We have global reach and flexible access to a multitude of audiences, configured to meet your needs.  Glimpse is a cost-effective and simple way to gather real-time valid responses from your audiences that are analyzed by AI to help you decide what to do next.

Manage your Content

Your Profile

Whether you're a member of one Glimpse workspace or many, you can use the same email address and password to sign in to all of them.

  • Open the Glimpse website and click Log In. You'll be taken to a login page.
  • Enter your email address and password. Then, click Log In.

Reset password

If you’re unable to log into Glimpse because you forgot your password, use the Forgot Your Password on the Log In screen. You’ll receive an email within a few minutes to reset your password. Once you're signed back in, you can set a new password for your account by clicking Change Password.

Still having trouble?  Let us know and someone from the support team will help.

Create a team

Glimpse is a team-based research platform.  Your teams have access to common studies so they find the information they need to do their best work. Read on to learn how to create your Team in Glimpse.

  • Go to your Profile and click on Teams
  • Click Create a New Team and select a name for your team
  • You can edit the name of your team by clicking on the pencil
  • You can be a member of various teams. To view studies for a specific team, click Make Current to make that team your current team.  Make Current will be grayed out for the team which is active.

Add members to your team

Now that you’ve completed setting up your team, it’s time to invite members to join.

  • In your Profile, click on Team Members
  • Click Invite a User and enter their email address, first name and last name
  • Click Invite
  • You’ll see them in your team right away

Members can be removed from teams in the Team Members tab of your Profile

  • Each member, except the team owner, has a Remove From Team icon on the right

Registration

A Glimpse research is a single place for your team and your team to manage your Gliimpse studies. Before you dive in, you’ll need to activate your workspace.

  • Click this link to complete your profile
  • Click Sign Up
  • If you need to receive the sign up email again, click Resend Activation Email on the Log In page
  • There is a double opt-in email and you'll also get access to other 'Public" projects (those are mostly demo studies and Marketing led projects).  

Create a Study

What is a study

Simply put, research is the process of seeking knowledge.  That is exactly what a Glimpse study aims to do. A Glimpse research study involves:

  • Choosing a topic
  • Creating 1 - 15 questions (depending on your account type, it may be less)
  • Selecting your audience
  • Collecting data
  • Analyzing response

What is a category

When a blank study is created, the researcher is asked to assign a Category.  Categories are divisions within Glimpse for different research subjects. New categories are added frequently. Categories also help other visitors quickly find questions in public topics and helps teams sort their studies.  The Other category can be designated when the existing categories do not fit your needs. If you’d like to suggest a category, reach out to support.

Create a blank study or create from a previous study

Create a blank study:  Any Glimpse member can create a study from scratch.

  • Once logged in, click Create Study
  • Click Create a Blank Study
  • Select Category
  • Type in Study Title. Survey participants do not see the title name.
  • Add Questions

Create from a previous study: Glimpse members who have previously run a study or who are part of a team that have run a study can create a study from a previous one.

  • Once logged in, click Create Study
  • Click Create a Previous Study
  • Select the study which you would like to copy
  • Select Category
  • Type in Study Title. Survey participants do not see the title name.
  • Edit and Add Questions

Question Types

We’ve designed questions at Glimpse to be flexible, offering both open and closed ended options for up to 7 questions.

Single-Select offers participants a choice of one response to a question. If a participant tries to select more than one choice, they get a message.  Options are displayed as clickable boxes.

Multi-Select offers participants a choice of more than one response to a question.  Options are displayed as clickable boxes.

Open-Ended questions allow participants to answer the question in their own words. Responses are then coded using Artificial Intelligence.

Slider questions allow participants to drag a slider handle to indicate their preference level using a numerical scale.

Randomization in Single- and Multi-Select Questions

By default, Glimpse responses to Single-Select and Multi-Select questions are not randomized. To make adjustment to the setting:

  • Type in the list of responses or copy and paste a list
  • Add in None of the Above if applicable
  • Click on the two arrows on the right of the question number
  • Edit the randomization settings for each question
  • Click Save to save changes made to questions

Open Ended Questions

A minimum of 20 required characters is recommended for high quality responses and is also the default. This can be changed to more or less depending on your needs. If the field is left empty, it will default to 20 characters.  

Every open-ended question has the option to include the sentiment and emotion of your response. Sentiment offers options of Positive, Neutral, Negative and Mixed. Emotion offers multiple familiar emojis. Both Sentiment and Emotion are Single-Select questions. As a default, both Sentiment and Emotion are selected.  If that is not selected, then the AI will kick in and determine sentiment and emotion itself.

A respondent can select up to three emotions and there are a large number of emojis from which to choose.

To help you give content to your questions in Glimpse, you can add multi-media above the question text or below the question text and before the answers.

  • Emojis, images, embedded links and URLs can all be added as multimedia. Youtube or Vimeo links are supported, too.
  • Include the requirements for each multimedia type
  • Click Save to save the changes
  • Glimpse will include a preview of the multi-media as part of the survey preview
  • To delete multimedia from a question, click Remove Multimedia

Copy and Duplicate Questions

Questions can be duplicated within a study or from another study. To copy from another study:

  • Click Copy from a Study
  • Select the study from which you want to copy
  • Click Add to Study to add an individual question or Click Add All to Study to add all the questions
  • Edit the question(s)
  • Click Save to save the changes

To copy from within the same study:

  • Click the Duplicate Question icon, the folder paper
  • Edit the question(s)
  • Click Save to save the changes

Delete Questions

Questions can be deleted.  To delete a question that you not longer want in your survey:

  • Click the red trash can to the right of the question number
  • Once deleted, the question cannot be brought back
  • Click Save to save the changes

Visibility Logic

Visibility logic (AKA Skip Logic) is displayed once there is more than one question and one of those questions is a single or multi-select.  To view and change visibility logic:

  • Click the eye to the right of the question number
  • Select the responses from the previous question
  • Select to show or hide this question based on the previous responses
  • If you have multiple questions with specific responses required, you can use AND OR logic to show or hide questions.  Questions displayed only if the respondent chose a specific answer to a previous question(s).
  • Click Save to save the changes
  • Example: Let’s say you have a survey that asks respondents two questions: “Do you have any dogs?” and “How many dogs do you have?” You can set visibility  logic on the second question so that only respondents who answered “Yes” to “Do you have any dogs?” will see the question asking them how many dogs they have.

Format Font

If you work exclusively in a content management system or tools like Google docs, you’re used to being able to bold, italicize, and underline text with a click of the button. But what if your toolbar doesn’t offer the exact formatting option you want?

No problem. Glimpse recognizes HTML. If there are certain words you'd like bolded or underlined, you can use regular HTML tags:

  • <strong>words to be bolded go here</strong> -- for bolding
  • <u>words to be underlined go here</u> -- for underlining
  • <i>words to be italicized go here</i> -- for italics
  • <br> for a new line (carriage return)

Full Width Answers

Responses can be shown horizontally or vertically.  To change how answers are shown:

  • Click the Full-Width Answer button which is 4 parallel lines shown horizontally

Preview a Study

Preview lets you view a study before releasing it to the public. Collaborators and clients can look at what you’ve put together. To view a preview of your project and to share it, follow these steps:

  • In Create Study, click Save and Preview
  • A new window will open with the survey
  • Copy and share that URL with collaborators and clients. Data will not be saved in preview mode. The URL isn’t password protected so it’s easy to share.
  • Answer each question to see the next question and to proof your study

Launch a Study

When you’re ready to launch your study:

  • Click Save & Launch
  • Select the number of participants that will be interviewed - 50 is minimum sample size up to a maximum of 1000.
  • Select the country in which you will be targeting
  • Select one of the already set up target population or create a custom audience. Click Details for more information about any of the existing populations.  Custom audiences are priced individually. Once you click Launch, the custom request gets sent to the support team.
  • Once an audience is selected, the credits per response appear in a pink rectangle below the population.
  • If you need to add additional credits, reach out to the support team.
  • Click Next to review the Target Audience and to remove any audience qualifications.
  • Click Back if you’d like to make any changes to a previous screen
  • Click Launch to send your study to your target audience
  • To launch the save study again, you do not need to copy it. Simply click Save and Launch again.

Reporting

Once your study is saved, you can find it in the My Studies tab of Glimpse.  My Content is only visible to you and your team members and can be viewed in one place from your desktop or mobile device..  Public Studies are visible to anyone with a Glimpse account.

  • To view response data, click on the name of the study or click the Dashboard icon in the Action column on the right.
  • To search content, use the upper right hand corner search box
  • To sort by created data, select the down arrow in the Created Date column
  • To view status of completion, view the Status column on the right of the study name
  • To edit or make changes to the study, click the pencil in the Action column
  • To preview the study, click the diagonal arrow in the box in the Action column

Navigation

On the left, you''ll find a vertical navigation bar that links to reports for each question in the survey. In addition, the size of the sample, the base size, is included at the top of the navigation. Adding or removing filters changes the base size. Depending on the question type, single or multi-select or open-ended, you can jump to a specific report like sentiment or word cloud.

What is base size? Baze size defines the number of respondents included in the sample. For example, 200 people completed the survey. 200 people is the base size. If we filter for the age group 18-34, the base size may drop to 70 people since those the number of people surveyed that fit in that age range.

Filtering

Glimpse’s filtering capabilities let you view ALL of the data by the selected filters. Filtering lets you segment a group of respondents according to how they answered survey questions.  Sometimes, you will want to look at only a particular subset of your respondents’. Maybe you just want to glance at a specific gender’s responses, or you are interested in downloading to PPT only the responses given by democrats age 25-54.

To select more than one demographic filter:

  • Use CMD or SHIFT plus the filter to select more than one filter at a time
  • Selected filters appear at the top of the dashboard
  • To remove a filter, click the X

You can also filter by survey response:

  • Click the triangle with a tail on the right side of the dashboard
  • All answers are selected by default
  • Deselect the responses by individually clicking or selecting Select None that you do not want included in the overall data
  • Click Apply to view all the data using the selected filters
  • Click Cancel to make changes
  • To remove filters, at the top of the filtering pane, click the upside down triangle
  • To save filters, at the top of the filtering page, click the disk. Save as a new filter with a new name or add to an existing filter.

Learn more about respondents by drilling down to the individual’s data.

  • Scroll down to the Comments section
  • Click the person image to see the demographics and responses for that specific individual
  • To view all of the dashboard data by specific comments in aggregate, select the comments using the checkboxes on the left

Topics

What are topics? In Glimpse, a topic is a broad subject under which respondents' comments are organized. The topics report in the dashboard  has multiple features. You can:

  • Toggle the upper right button to view as a table or tree map
  • Use the search box to look for specific topics
  • Use the drop down to sort by sentiment, name or record count
  • Select to view in ascending or descending order
  • Access the below features in the  the bottom right corner of the tree map or next to the topic in the table
  • Show only this topic to drill down
  • Hide a topic so that it is not visible on the dashboard. Restore by clicking on the Hidden Topics button.
  • Group or ungroup topics by selecting or deselecting them to be part of the subject
  • Create a new group by clicking on Group, selecting topics, and naming the group
  • Rename topics to more easily identify groups

Charts & Data

Once there are responses in your study, the Glimpse Dashboard is active.  To get there:

  • Click My Studies
  • Find the survey you want to analyze
  • Click on the Dashboard icon in the Action column for that survey
  • Click PPTX to download the Dashboard’s charts
  • Click on the disk icon to save filters

Demographics

  • The people icon on the left of the dashboard gives a demographic overview of the audience.
  • Click the people icon to view the demographics
  • Toggle pie or bar to view the preferred chart
  • To filter the Dashboard charts by specific demographics, use the upside down triangle to select the demographic(s) and it will appear in the Selected Filters section of the Dashboard.  As a default, all demographics are selected. Users can filter by core demographics including age, gender, region, income, and more.
  • Save individual responses for the questions - using the specific words. otherwise all are included.
  • To remove a filter, click the X next to the demographic in the Selected Filters section of the Dashboard

Single and Multi-Select Charts

  • Single-Select questions responses toggle between pie and bar charts
  • Multi-Select questions responses are bar charts

Open Ended Charts

  • Using AI based Natural Language Processing, open-ended comments are automatically segmented and broken out by sentiment, allowing users to make simple and effective decisions.
  • What is Sentiment Analysis?  

Sentiment analysis, which uses NLP (natural language processing) -- is a way to quantify the feeling or tone of written text -- in our case, in each person’s answers to our questions. It is a commonly used technique to determine whether the text is positive, negative, or neutral.  Glimpse uses a sentiment model that returns a sentiment score ranging from -1 to 1, with -1 being negative, 0 being neutral and 1 being positive. Our Sentiment analysis feature informs the user if sentiment of the data is “positive” or “negative” and presents an associated score.  

Avgerage Sentiment is the “Average” score of all respondents’ comments.  Sentiment analysis is a way to quantify the feeling or tone of written text. In Glimpse, this is a useful technique for gauging the overall attitude towards a brand, product, or feature. In sentiment analysis, each case receives a numeric sentiment score (on a negative to positive scale).

Glimpse gives visual life to open-ended questions in multiple charts and graphs. Emotions and sentiments are displayed in various ways to provide you with different perspectives of the open-ended responses.

Public Content

Public Studies are visible to anyone with a Glimpse account. These are mostly demo studies and Marketing led projects